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“Día de Los Muertos” (Day of the Dead) Festival

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Comcast & The Unity Council Present An Oakland Greater Bay Area
Celebration of Arts & Traditions

What: The Comcast Presents Día de Los Muertos Festival is a celebration produced by the Unity Council to preserve the Latin American tradition of honoring and remembering the dead. Stretching over nine city blocks, the twelfth annual event will be attended by an anticipated 100,000 people from around the Bay Area. The festival will feature four stages, live Latin music from top regional and local performers, traditional dance, hands-on activities for children, a delectable array of food, hand-made specialty goods and more. In following with this year’s theme of “Honoring The Memories”, twenty-two memorial altars created by professional artists and community groups will be on display.

Where: The festival will take place on International Boulevard between Fruitvale Avenue and 40th Avenue, and in the Fruitvale Transit Village Plaza in Oakland. Admission is free. Festival attendees are encouraged to take BART to the Fruitvale station, as parking will be limited. Bicycle parking will be available at the Fruitvale BART station, courtesy of the East Bay Bicycle Coalition.

When: October 28, 2007 from 10:00 AM to 5:00 PM

Who: The Unity Council, in partnership with major event sponsors Comcast, Citibank, AAA of Northern California, PG&E, Kaiser Permanente, Safeway and Washington Mutual.

 

Why: The festival highlights altars created by local professional and community artists to commemorate the passage of loved ones. Congresswoman Barbara Lee has inducted The Unity Council's Dia de los Muertos Festival into the U.S. Library of Congress as a “Local Legacy” for the State of California. The festival is also recognized by the Oakland Metropolitan Chamber of Commerce and California Main Street.

Festival highlights:

Diverse musical lineup, ranging from world-class artists to local youth performers on four entertainment stages with live Latin music and dancing. Featured artists will include Danza Cuauhtonal, Banda Perla La Gitana, Los Mismos, La Familia Son, Ojada and more.

Approximately 150 exhibitors, ranging from local artisans to non-profit organizations to food vendors will line the streets and offer up their goods and services.

Specialty areas with different themes will be placed along International Boulevard and in the Fruitvale Village. Traditional altars, created by professional and community artists, will be located on International Boulevard at 34th Avenue, along the De La Fuente Walkway at East 12th Street, and on International Boulevard at 38th Avenue. The Kaiser Permanente Children’s Pavilion will offer numerous interactive activities to engage children, while the PG&E Community Pavilion will focus on providing information about local social services. The Celebra La Ciencia Pavilion will include interactive science activities for children by the Chabot Space and Science Center, the Lawrence Hall of Science, Explorit and several other groups.

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Copyright © 2002 Mary J. Andrade

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